SaaS rebrand — when, how, cost
When a rebrand is actually warranted, the six phases of the engagement, what changes vs what stays, real cost bands, and the risks worth planning for.
Open the resource → Resources Pillar guide Pillar guide Framework Template Self-assessment Handbook + checklist
Take what you need.
Checklists, templates, and frameworks we use on every studio engagement — published openly so a designer running a project in-house can pick them up without a sales call. Print them, share them, staple them to a brief.
Logo design — the five-phase process
The five phases (brief, concept, direction, refine, deliver), what arrives in each deliverable, what it costs, and how to brief a designer so the result is defensible to a hiring committee.
Open the resource →Brand strategy — the 5-pillar model
The five-pillar framework — audience, positioning, voice, visual system, behaviour — plus the five-day sprint we run to land it. Written so a team can run it in-house.
Open the resource →Rebrand RFP — a fill-in-the-blanks template
A fill-in-the-blanks RFP for a rebrand engagement. Eight sections, example copy you can adapt, and a sample evaluation matrix. Designed so the studios you send it to can quote without a second discovery call.
Open the resource →Brand audit — 20-item self-assessment
Twenty questions to ask of your current brand system — identity, voice, applications, performance. A 45-minute self-assessment that surfaces the leaks before you commission a rebrand you may not need.
Open the resource →Figma → Webflow handoff — 24-item checklist
A complete handoff handbook plus a printable 24-item pre-flight checklist. What to prepare in Figma, what NOT to prepare, the Webflow gotchas that catch engineers on every project.
Open the resource →Want one of these run for your project?
If you'd rather we ran the audit, drafted the RFP response, or ran the handoff — book a 30-minute consult. Bring the URL, the deck, or the brief.
Book a 30-min consult