App Redesign —
UX overhaul.
A redesign of a live web app with 1,000+ users — rebuilding the information hierarchy around how people actually use the product, then layering in the visual design that the original release never had.
The app was already live with over a thousand users on board, but it lacked UI/UX design as such — closer to the early table-based programs that have little to no visual accents. It attracted only those who are no stranger to tech and aren't repelled by interface complexity and feature density.
The brief was simple to state and hard to deliver: enhance usability through UI/UX without breaking flows the existing technical user base relied on. Anyone who already knew the product had to find their place faster, not slower.
Hierarchy by usage
Segregated the most-used features and pulled them to the foreground. Secondary and tertiary tools moved into progressive surfaces so newcomers stop drowning in options on first open while power-users keep one-tap access to what they actually use.
Layout for mental models
Reorganised the layout around the user’s mental model of the workflow rather than the original engineer-led grouping. Every screen now answers "where am I, what can I do here, what’s next" before anything else.
Visual design as a feature
Added the visual layer the original release never shipped — type system, colour, spacing and component states — so the same interactions feel deliberate rather than improvised. Components were specced for the team’s engineers, not just shown in mocks.
- Information hierarchy
- UX flows
- UI system
- Visual design language
- Component library
- Screen specifications
Built with Adobe Photoshop, Affinity Designer and Figma — a full UI system and screen specs handed to the team's engineers, not just shown in mocks.
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