A site your marketing team owns and your customers actually like. Every artefact below is part of the standard scope.
Custom design
Hi-fi design built around your brand and your jobs-to-be-done — not a Webflow template with the colours swapped. Mobile-first, designed for the real device your visitors use.
Component library
A library of branded, reusable components in Webflow Symbols / Variables. Hero variants, pricing tables, feature blocks, testimonial strips, FAQ accordions — ready to compose new pages without a designer.
CMS architecture
Collections for blog, case studies, customers, integrations, and changelog — structured so an editor can add a new entry in three fields, not seventeen. Reference fields wired correctly so nothing orphans.
Performance budget
Real targets: LCP under 2.5 s on mobile, CLS under 0.1, total page weight under 1.2 MB on the homepage. Verified with WebPageTest, not just Webflow’s built-in score.
SEO foundation
Title / description / OG metadata patterns per template, JSON-LD where it earns its place, XML sitemap, canonical handling, and a redirects map if we are migrating from another CMS.
Analytics + tracking
GA4, GTM, and any product-analytics tool you already use, wired with sensible event names and a tracking plan document. So that the data team is not reverse-engineering UTMs three weeks after launch.
Editor handoff
Loom walkthroughs, a one-page ops guide, and a 60-min live training with whoever will be editing the site after launch. Two weeks of free async support after delivery.